Why You’re Not Ranking Better on Google

Why You're Not Ranking Better on Google

Why You’re Not Ranking Better on Google

If your pages aren't ranking high in Google, it's not because Google hates your website. It's most likely because your page doesn't deserve a top-ranking result. There's lots of reasons why that might be the case. And it'll usually come down to an eligibility, content, or links issue. Or sometimes it'll be a combination of two or three of these things.

So, let’s discuss how to figure out why your pages aren't ranking higher in Google and the steps you should take to fix that.

Check Eligibility of Your Pages

Well, when it comes to "eligibility," there are several reasons why it may be impossible for your page to achieve a higher ranking. For instance, if you've set your page's meta robots tag as noindex, then you're asking Google not to index your page and therefore, you won't be eligible to rank.

The same principles apply if you were to block the page in your robots.txt file. Another eligibility factor is if you've had a manual action or some other penalty. Moreover, another eligibility may not be so obvious is time. While it's possible to rank new pages at the top of Google quickly, the majority of pages are going to take quite a while to make its way up to the first page.

Study shows that only 22% of pages that ranked in the top 10 were created within one year. So if you've published a page and it's not ranking in the top 10 in a month or even up to 6 months. We advise you to be patient before you start overanalyzing and making significant changes.

So, other factors that can come into play when it comes to eligibility, but they tend to overlap with the second reason why your page isn't ranking higher in Google. And that's having a content-related issue.

Content Related Issues

When it comes to content issues, they are typically the most challenging to troubleshoot because quality in and of itself is subjective. As we all know search engines strive to provide the best information and solutions to any given query.

To meet the criteria, we can start asking ourselves some questions that should help us figure out if our content is deserving of a top-ranking position. The first question to ask yourself is, does my page match the dominant search intent. Search intent simply represents the reason behind a searcher's query. For ranking, it's critical that your page matches the searcher's intent.

Yes, we can uncover intent to see what the top ranking pages for our target query are about. For instance, when you search for "best gaming laptops", almost all of the top-ranking results are list posts comparing gaming laptops from various makes and models. We know that searchers are researching products and we'd want to follow suit for our best chance at ranking for this query.

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When you search for just "gaming laptops," you'll see that all of the top results are ecommerce category pages, which means people that search for this are likely in buying mode. And if you don't have an ecommerce store selling a variety of gaming laptops, you probably struggle to rank high because you can't serve the dominant intent of searchers.

Now, for a query like "gaming laptops for home office",