In the digital world, if you have a website then you know the importance of ranking on Google. Achieving top rankings on Google is indeed very much important for your business success. And fortunately, there are 7 free Google SEO tools available that can help optimise your website's performance without breaking the bank. 

Google offers some SEO tools to assist you in growing your website traffic, which is the ultimate goal of every business. 

So, let’s explore seven of these top SEO tools and discuss their key features and benefits.

Google Trends

Google Trends offers valuable insights into search trends over time and across different geographical locations. By analysing trends related to specific keywords or topics, businesses can tailor their content and marketing strategies to align with current interests and preferences. 

Moreover, Google Trends provides data on search volume, allowing businesses to identify high-demand keywords and capitalise on emerging trends.

Google Keyword Planner

Google Keyword Planner is a powerful tool for conducting keyword research and analysing search volume data. You can enter relevant keywords or phrases, and then get valuable insights into keyword performance and identify new keyword opportunities. 

No doubt, with the help of this tool, you can find content creation strategies and help businesses optimise your website for targeted keywords, improving your visibility in search engine results.

Google Business Profile

Google Business Profile, formerly known as Google My Business, is essential for local SEO optimization. You can create your business profile on GBP, and can add crucial information about your products, services, and location, making it easier for potential customers to find your business online. 

Optimising your business profile can improve your visibility in local search results and drive more traffic to your website. And of course, your revenue. 

PageSpeed Insights

PageSpeed Insights analyses the loading speed of your website and provides recommendations for improvement. As you know, a fast-loading website is essential for providing a positive user experience and improving search engine rankings. 

You can solve issues identified by PageSpeed Insights, like you, many businesses can optimise their website's performance and enhance user satisfaction.

Mobile-Friendly Test

The Mobile-Friendly Test evaluates the mobile usability of your website and identifies any issues that may impact the user experience on mobile devices. With mobile search traffic on the rise, ensuring that your website is mobile-friendly is crucial for maintaining high search engine rankings and attracting mobile users to your site.

Google Search Console

Google Search Console provides vital stats and figures into your website's performance in Google search results. You can easily analyse metrics such as impressions, clicks, and position. Websites owners can assess their SEO efforts and identify areas for improvement. 

Also, Google Search Console alerts users to any issues that may affect their website's visibility in search results, allowing for timely resolution.

Google Analytics

Lastly, Google Analytics offers comprehensive data on website traffic, user behaviour, and conversion rates. You can analyse this data, you can get important insights into your audience demographics, traffic sources, and content performance. 

With such strong analytics, you can refine your SEO strategies and optimise your website for better results.

And that’s all! Don't underestimate the power of these 7 free Google SEO tools. They can help your business improve your site search engine rankings and get more organic traffic to your website. 

Utilising these tools, businesses can optimise their online presence and achieve their SEO goals without incurring additional costs. 

So, wait for what?

Start using these tools today and watch your website climb the search rankings!